Anti-Aging Ingredients Trickle Down to Drug Store Shelves

Anti-Aging Products Hit Drugstore Shelves

WIVB-TV story on drug store anti-aging products

There was a time not too long ago when multi-active anti-aging products were available through your physician, dermatologist or plastic surgeon; department stores or specialty stores like Sephora. But as those great ingredients become more pervasive, drug store lines have started formulating anti-aging products that give the high-end products a run for the money.

WIVB in Buffalo, New York, recently ran a segment on the anti-aging products available in drug emporiums, citing the specific active ingredients that are now available in products priced under $20.00. “Cosmetics Cop” Paula Begoun has long stated that in terms of active ingredients, drug store products have always been on a level playing field with pricey, high-end products, often finding the cheaper products have more effective formulations, albeit less chic packaging.

There will always be women who are attracted to (and can afford) the claims in the glossy ads and beautiful packaging that sits proudly on the vanity, but there is no reason to spend $400 on a cream that is made primarily of petrolatum when well-formulated anti-aging products with the proper pH to make the ingredients efficacious await you next to the cold remedies and antacids. It’s all a matter of personal preference.

All agree, however, that the very best anti-aging product one can use is sunscreen — every day. For those who use mineral cosmetics — like colorOn…Professional’s instant eye shadows — the sunscreen is built right in. It’s something to consider the next time you’re shopping for a “miracle.”

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