Monthly Archives: February 2011

Winners Circle & Personal Appearance by ColorOn Inventor Tomorrow!

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See ColorOn Inventor at GBS Tomorrow

See ColorOn Inventor at GBS Tomorrow!

On Saturday, February 26, from 2:00 p.m. until 4:00 p.m., ColorOn..Professional Founder and Inventor, Irina Iosilevich, will be presenting ColorOn instant eye shadow applicators and performing makeovers at the GBS Beauty Store’s Grand Opening events at its new location in Boca Raton.

Irina is a talented makeup artist who spent her professional career making women beautiful from Saks Fifth Avenue at Bal Harbor to beauty mecca Sephora.

It took over a decade of experimentation, patenting, and invention, but Irina literally reinvented eye makeup with colorOn…Professional instant eye shadow applicators.

Irina is the heart and soul of ColorOn…Professional, keeping the company’s core purpose alive: Providing women with simple, time-saving and innovative technology, making it a little easier to be beautiful every day.

This week, eVIP member Hilda Herrera of Long Beach, California, is the recipient of Irina’s inventive and inquisitive mind: A free Varity Kit or Custom Kit of colorOn instant eye shadow applicators. Look for our email, Hilda!

And if you’re in South Florida, please come meet Irina and have her work her magic on you Saturday, February 26th, from 2:00 p.m. until 4:00 p.m., at the brand-new GBS, The Beauty Store, located at 21306 St. Andrews Boulevard in beautiful Boca Raton. Call 561.394.6123 for directions and store hours.

Have a gorgeous weekend, beautiful!

All That Glitters is Gold (Eye Shadow, That is)…

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BCBG/Dan Lecca

BCBG/Dan Lecca

Donna Karan/Dan Lecca

Donna Karan/Dan Lecca

Once New York Fashion Week came to a close, we had the chance to look at all the fashion and beauty coverage that predicts what we’ll be wearing in the next few months and into the fall. One of the trends we noted right away was the heavy use of gold makeup, particularly on the eyes. At BCBG Max Azria, Band of Outsiders, Donna Karan, J Mendel, Rag and Bone, and Rodarte, makeup artists interpreted these designers’ call for gilded faces.

This is a universally flattering look – you’ll see it across various skin tones and eye colors: In a monochrome look with golden-toned bronzer and a warm yellow-based brown lipstick a shade or two more intense than the eye shadow; on an otherwise bare face with nude lips to make the eyes the total focus of the look; and paired with a baby-pink lipstick and an otherwise bare face.

J Mendel/Dan Lecca

J Mendel/Dan Lecca

More intense at J Mendel/Dan Lecca

More intense at J Mendel/Dan Lecca

ColorOn’s 14-Karat and Bronze Goddess instant eye shadows will help you achieve these looks. 14-Karat is a gradient wash of rich golds from pale to intense 14-karat bright gold, and depending on how heavily you apply, you can go from a pale wash like Donna Karan and J Mendel to the highly intense gold shown at Rodarte.

Bronze Goddess is a shimmery gold and glimmering deep brown, combining to create a deeper gilded bronzed look. With this colorOn look, you can easily recreate the heavier metals shown at Rodarte, Rag and Bone, and BCBG Max Azria.

Heavier Metal at Rodarte/Dan Lecca

Heavier Metal at Rodarte/Dan Lecca

Golden Bronze at Rag & Bone/Dan Lecca

Golden Bronze at Rag & Bone/Dan Lecca

Gold isn’t the only metallic showing up on the runways; our post two weeks ago was titled “Heavy Metal Eyes.” Come check out all of the great metallic looks we have at colorOn, where you can mix-and-match you own custom kit, or choose from pre-selected variety kits, at the same price. Surely we have something shiny that will catch your eye!

GBS The Beauty Store

GBS The Beauty Store

See you Friday with a new Winners Circle announcement, and remember that our founder and inventor, Irina Iosilevich, is appearing this coming Saturday, February 26, from 2:00 pm until 4:00 pm at the brand-new GBS The Beauty Store’s grand opening in Boca Raton. She’ll be demonstrating colorOn and performing makeovers! The store is located at 21306 St. Andrews Boulevard in Boca Raton. The store’s phone is 561.394.6123. Hope we see you there!

Friday’s Winners Circle; Special Appearance by ColorOn’s Inventor…

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Come see our inventor at the Grand Opening of GBS in Boca Raton

Come see our inventor at the Grand Opening of GBS in Boca Raton

Happy Friday! As usual, we come to you with a new Winner’s Circle name, someone who has won 10 applications of crease-resistant, melt-proof, water-resistant instant mineral eye makeup, whether she chooses a custom eye makeup wardrobe or one of our pre-made Variety Kits, which now sell for the same price.

Today’s winner is e-VIP member Camilla Negroni of Flagstaff, Arizona. Get in touch with us, Camilla! Your prize awaits.

For those of you in South Florida, our founder and colorOn’s inventor, Irina Iosilevich, will be making an appearance at the Grand Opening of the new GBS Beauty Store in Boca Raton on Saturday, February 26th, from 2:00pm until 4:00 pm. She’ll be demonstrating colorOn and doing makeovers, so if you’re in the area, don’t miss meeting this wonderful woman!

We’ll keep drawing a new name every Friday in 2011, and the winner receives instant email notification that she’s won a great $20.00 gift. Be sure to add our domain @coloronpro.com to your Safe Senders list, or you may never know YOU won.

Personal Appearance by ColorOn Inventor, Irina Iosilevich

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ColorOn's Inventor Appearing at GBS Grand Opening!

ColorOn's Inventor Appearing at GBS Grand Opening!

On Saturday, February 26, from 2:00 p.m. until 4:00 p.m., ColorOn..Professional Founder and Inventor, Irina Iosilevich, will be presenting ColorOn instant eye shadow applicators and performing makeovers at the GBS Beauty Store’s Grand Opening  events at its new location in Boca Raton.

Irina is a talented makeup artist who spent her professional career making women beautiful from Saks Fifth Avenue at Bal Harbor to beauty mecca Sephora. Always inquisitive and analytical, Irina wondered how she could invent a way to reproduce the complicated and time-consuming professional makeup applications she was doing for her clients – women who would buy hundreds of dollars of cosmetics and professional tools, only to come back and tell her they couldn’t reproduce the same look at home.

With the help of her husband and brother (who holds a PhD in Chemistry), Irina experimented in her kitchen for a decade until they hit upon a way to combine long-wearing mineral pigments with a single-use applicator – and ColorOn…Professional was born. Irina has literally reinvented eye makeup.

Irina is the founder, inventor, president and creative director of ColorOn…Professional, conceiving new products and collaborating with a network of working makeup artists and other talented individuals to create new color combinations, textures, and palettes. Her creativity is inspired by a huge range of influences: Fashion runways and magazines, fine art, street-level trends, and influential European style makers.

Irina is also the heart and soul of ColorOn…Professional, keeping the company’s core purpose alive: Providing women with simple, time-saving and innovative technology, making it a little easier to be beautiful every day.

Meet her and have her work her magic on you Saturday, February 26th, from 2:00 p.m. until 4:00 p.m., at the brand-new GBS, The Beauty Store, located at 21306 St. Andrews Boulevard in beautiful Boca Raton. Call 561.394.6123 for directions and store hours.

Friday’s Winners Circle; Valentine’s Promo Coming to a Close…

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colorOn's "Pink Lace" Romatic Eye Look

colorOn's "Pink Veil" Romatic Eye Look

Valentine’s Day is Monday, and by now you know about our six limited-edition colorOn Instant Eye Shadow designs created especially for the holiday. We’ve combined it with a free shipping promo which will run through Valentine’s Day, and requires NO PROMO CODE. So, even though rush shipping is the only way you’ll get your V-Day looks by Monday, you can still build up your eye-makeup wardrobe with some sexy and playful Valentine’s-based looks (which would be fun for anniversaries, parties, or just to be different), a wardrobe of everyday necessities, and a few sultry evening looks — with free shipping no matter how large your order!

Where would Friday be without a new Winners Circle announcement? e-VIP member Margaret Helms of Duluth, Georgia wins 10 applications of crease-resistant, melt-proof, water-resistant instant mineral eye makeup, whether she chooses a custom eye makeup wardrobe or one of our pre-made Variety Kits, which now sell for the same price.

We’ll keep drawing a new name every Friday in 2011, and the winner receives instant email notification that she’s won a great $20.00 gift. Visit the colorOn website to become an eVIP member, which makes you eligible for the Winners Circle weekly drawing. And be sure to add our domain @coloronpro.com to your Safe Senders list, or you may never know YOU won.

Heavy Metal Eyes

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Metallic eye shadow was all over the Spring runways, and celebrities seem wont to go “heavy metal” for all occasions. Here are some of our favorites:

Katy Perry/InStyle.com

Katy Perry/InStyle.com

Katy Perry/InStyle.com

Katy Perry/InStyle.com

Katy Perry has been spotted in both bright copper and gold eye shadows, both worn above and below her lashes. The copper is warm and mellow, the gold and instant eye brightener. You can achieve the same look with colorOn’s Bronze Goddess and Smooth Black Star Gold Shimmer, or 14-Karat with a bit of Smooth Monarch Gold Shimmer loose mineral pigment.

Keri Hilson/InStyle.com

Keri Hilson/InStyle.com

Keri Hilson sported a smoky eye created with a sheer pewter from her brow bone down to her lids, shading to a shimmery charcoal around the lash line. You can achieve a similar look using colorOn’s Platinum & Pearls as a base, adding Smooth Patina Silver Shimmer to add depth toward the crease and lid, and finish it off with mix of Patina Silver and Smooth Black Shimmer at the lash line and under the eyes.

Iman/InStyle.com

Iman/InStyle.com

The timelessly gorgeous Iman was spotted in a gold-flecked, dark brown smoky eye, extending the shadow from crease to lash-line and then extended the line outwards towards the temples. Try colorOn’s Gypsy or Bronze Goddess for a similar rich, shimmering look.

Jessica Simpson/InStyle.com

Jessica Simpson/InStyle.com

Jessica Simpson’s sexy smoky eyes broke with tradition by using bronze and brown hues rather than traditional blacks and grays, with black liner and plenty of mascara. Try colorOn’s Lava or Bronze Goddess for a similar gilded look.

Finally, Emmy Rossum’s eye makeup used the contrast between matte gray on her eyelids, and shimmering icy pewter underneath her eyes to create an elegant metallic look.

Emmy Rossum/InStyle.com

Emmy Rossum/InStyle.com

Try colorOn’s Charm instant eye shadow on the brow bone and lids, and Smooth Arctic Silver Shimmer or Smooth Patina Silver Shimmer below the lashes for the same contrast-y style.

Don’t forget that our six special Valentine’s Day looks are selling out fast, and they’re limited editions. You still have time to surprise your sweetheart – with free shipping on ANY ORDER through V-Day. Don’t wait!

Peace & Love for Valentine’s Day

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Limited-Edition "Peace & Love" Valentine's Look

Limited-Edition "Peace & Love" Valentine's Look

By now you’ve gotten the message that we have SIX new colorOn Instant Eye Shadow designs created especially for Valentine’s Day. We’ve combined it with a free shipping promo which will run through Valentine’s Day, and requires NO PROMO CODE. So, it couldn’t be easier to build up your eye-makeup wardrobe with some sexy and playful Valentine’s looks, a wardrobe of everyday necessities, and a few sultry evening looks — with free shipping no matter how large your order!

Where would Friday be without a new Winners Circle announcement? e-VIP member Tersia Ruggaber of North Syracuse, New York wins 10 applications of crease-resistant, melt-proof, water-resistant instant mineral eye makeup, whether she chooses a custom eye makeup wardrobe or one of our pre-made Variety Kits, which now sell for the same price.

We’ll keep drawing a new name every Friday in 2011, and the winner receives instant email notification that she’s won a great $20.00 gift. Be sure to add our domain @coloronpro.com to your Safe Senders list, or you may never know YOU won.

Winning Look at the Screen Actors Guild Awards

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Eva Longoria is truly the Queen of the Smoky Eye/Nude Lip Combo favored by other celebrities like Jennifer Lopez and Kim Kardashian. She proved it again at the SAG Awards last Sunday with this look…

Eva Longoria/InStyle.com

Eva Longoria/InStyle.com

In fact, she surprised us with a silvery-blue-platinum smoky eye that created an astral shimmer. With her always-arched brows and a ton of mascara, she looked ethereal. And, of course, she wore the perfect nude lip.

You can easily recreate Eva’s eye look by using colorOn Instant Eye Shadow in Platinum & Pearls, and then augment it with our Smooth Shimmer loose minerals in Peacock Blue, with Black Star Blue as your eye liner. Extend the silvery shadow into the inner corners of the eyes using Smooth Platinum Shimmer.

As we said, another celeb whose standard look is the smoky eye/nude lip combo is Kim Kardashian, but something went wrong. Instead of looking fresh and natural, she looked washed out.

Kim Kardashian/InStyle.com

Kim Kardashian/InStyle.com

Her face and lips appeared completely devoid of color even though she was wearing eye shadow that remind us of colorOn’s Sunset Beach, a subtle wash of gradient beige and coral shadows, and glossy lips. The too-subtle shadow made her ultra-long lashes look spidery and a bit scary. Normally we’re recommending celebs tone it down; in this instance, we think she should have pumped it up with a bit more color!

Remember that our six limited-edition Valentine’s Day eye looks are available in Custom Kits, and every order through Valentine’s Day, no matter the size, received free shipping. So pick up a few V-Day surprises, everything you need to re-create Eva’s smoky silver eyes, and whatever else might catch your eye at coloronpro.com

See you Friday!