Some of you may be too young to remember when author and “cosmetics cop” Paula Begoun wrote the definitive makeup guide, “Blue Eyeshadow Should Illegal,” which launched her career as a consumer advocate, advising women on how to parse all of the hype in beauty advertising, and eventually authoring dozens of books that listed the ingredients of hundreds of skincare and cosmetics products from every major line, from the most expensive department store brands to drugstore staples to multi-level and home-based companies – giving the average woman the ability to compare ingredients and understand just what those ingredients can and cannot do. It was a revelation to discover that, 1) the main ingredient in cult favorite Crème de la Mer is petrolatum (yes, that’s Vaseline), 2) that with the exception of its proprietary “miracle broth,” the ingredients in the jar of moisturizer were essentially the same as those in an 8-ounce, $4 pump bottle of Vaseline Intensive Care lotion, and 3) that at the time of its debut, Crème de la Mer was one of the first face creams to exceed $100 for a one-ounce jar – well over two decades ago.
Many things have changed – not the least of which is that “blue eyeshadow” no longer is the shiny, flaky, icy-blue mess she was referring to. In fact, blue is the new black when it comes to the smoky eye; it’s surprisingly versatile and has been all over the runways for the last four or five seasons just as often as black, pewter, plum, or brown. Check out the eye makeup from last weekend’s “Nickelodeon Kid’s Choice Awards” and “47th American Academy of Country Music Awards,” and last week’s live elimination episodes of “The Voice” and you’ll see exactly what we mean.
Selena Gomez: In this instance, a metallic cobalt eye shadow brings out an almost coppery tone in Selena’s brown eyes. Try Color On instant eye shadow in Dusky Twilight from the Painted Desert Variety Kit, a combination of dusty periwinkle and shimmering indigo. The most intense color payoff is from the lash line into the crease, blending just into the browbone and outward in a slight wing. The same cobalt is swept under the lower lashes as well, then black kohl as added to the inner rims. A few individual false lashes at the outer corners of the eyes and lots of black mascara create a further “cat’s eye “ effect without resorting to traditional liner. With such a strong pop of deep color at the eyes, her brows are simply brushed and set, and the rest of Selena’s face is perfected with a bit of tinted moisturizer (if even that – she’s only 19), a touch of creamy nude blush, and a creamy nude/pink lipstick.
Kristen Stewart: Kristen opted for a lighter, more shimmery shade of teal blue to complement her hazel/green eyes. Her lashes were curled and black mascara applied, but no heavy black kohl on the inner rims; instead, a shimmery eye pencil in shade just a bit lighter was applied. ColorOn’s Sunset Romance, a mermaid’s smoky summer eye look with a little pop of Caribbean turquoise and golden sand, and a lovely shimmering teal blue liner from the Romance Variety Kit will get you a similar effect. With her hair back to its lighter brown with red undertones, BrowPro in Medium Brown would help set her straight, short brows in place and give them a slight arch with a bit more extension. Again, with such a bright pop of color as the focal point, the rest of her face is left essentially bare, with just a touch of dusty pink cream blush and a matching lip balm.
Heidi Klum: The supermodel, supermom, and reality TV star opted not so much for blue eye shadow as blue eye liner, perhaps still feeling the sting of the harsh criticism of beauty editors heaped upon her last year for the rather overdone look ice-blue look that extended from the inner corners of her eyes up to her brows all the way to her temples.
Her look at the Kid’s Choice Awards was a model of restraint by comparison, with a simple nude shadow topped by a slightly shimmering denim-blue liner both above and below the lashes. Start with ColorOn Ibiza from the Eye Envy Smoky Variety Kit, a gradient warm matte beige and brown, and then layer on Smooth Peacock Blue Shimmer loose mineral pigment, a shimmery bright faded-denim blue, as an eye liner. Add plenty of black mascara, a flushed peach blush, and lightly shimmering peach gloss. She looks healthy and vibrant, and hardly the mother of four small children. This time, the critics saved their harsh words for her thigh-high grey suede boots.
Katy Perry: We’ve said it before – Katy Perry never met a bright color she didn’t want to apply to somewhere to her face or head. Surprisingly, when she was dying her naturally dark blonde/light brown hair that very unnatural shade of black, she tended to opt for gold, copper, and bronze eye makeup, which really made her blue eyes blaze. Now, one might think that while she sports Smurf-blue hair that those same earthy metallics would serve her again so that her beautiful blue eyes aren’t competing with her haircolor. Instead, Katy’s been piling on the blue eye shadow, creating a monochromatic look that borders on the cartoonish – and that’s really saying something when you’re talking about KATY PERRY. The Kids Choice Awards were no different – she complemented her “I Dream of Jeannie” hairstyle (replete with long blue hairpiece and violet highlights) with an eye makeup palette in shades of blue from sky to turquoise (at least they were matte and not shimmer), her trademark false lashes and black mascara, and her always perfectly arched-and groomed brows (BrowPro in Full Dark would best suit her. Try ColorOn’s Summer Sky instant eye shadow from the Romance Variety Kit. She tops it all off with the barest hint of a flushed pink cheek color, and bright fuchsia lips. It went ever-so-well with her neon slime-green cropped latex tank top, green-and-grey patterned mini skirt, and matching neon green patent peep-toe platform pumps. Our eyes hurt remembering what it looked like.
Jana Kramer: Country artist Jana Kramer sported a deep smoky blue eye to match her strapless sapphire-blue and black dress at the “47th Annual Academy of Country Music Awards” in Las Vegas. To play with a similar concept, blend a deep indigo shadow up to the crease, flicking outwards a bit at the corners of the eyes, then blending it to a paler periwinkle on the browbone and at the inner corners of the eye. Try ColorOn’s Dusky Twilight from the Painted Desert Variety Kit, a combination of dusty periwinkle and shimmering indigo. Rim the waterline with black kohl and add plenty of black mascara. The result is moody but precise, unlike the more “worn in” smoky eyes we saw in the Fall 2012 Fashion Week wrap ups where the shadows extended well beyond the perimeters we’re seeing here. Brows are shaped, arched and filled (you can accomplish all three in one step with BrowPro. A touch of cool mauve blush and a satin lipstick in the same family keep the focus firmly on the eyes and her beautiful natural curls.
Christina Aguilera: “The Voice’s” only female coach cleaned up her act this week for the back-to-back live elimination shows, dumping her platinum extensions, overdone makeup and too-orange self-tanner, and the plunging necklines that had viewers convinced a wardrobe malfunction was imminent for a shockingly softened and much more subtle look that the self-professed “dirty girl” has worn in many years (and that includes the years she was pregnant!). Get a similar look with ColorOn’s Avatare instant eye shadow (available only in the Custom Kits, shimmering prismatically from sky blue at the inner corner of the eye to a bright pop of citron over the center of the pupil to a deep glittering navy at the corners. Blend to flick slightly upward toward the tail of the brow. Use a pointed eyeshadow brush to pick up some of the extra shadow from the cover film, and line the inner third under the lower lashes with the lighter blue, and the outer two-thirds with the deeper blue. Xtina wears strip eyelashes, but unless you’re comfortable applying them (Google “Jennifer Love Hewitt” to see how easily THAT can go wrong, even with professional help), a couple of coats of black mascara, with special concentration at the outer third of the upper lashes, should suffice. Even someone as blonde as Christina grooms and fills in her brows (opting to keep them thin, although she’s wearing them considerably fuller than she once did) – BrowPro in Thin Light would be a perfect match – and instead of her old contouring-and bronzer habit, she’s added a pretty pink blush and matching pink macaroon gloss. This look is so delicate and pretty we are still a bit shocked.
All of the colors mentioned in the blog can be chosen and combined into a Custom Kit , or you can buy the Variety Kit in which they’re featured. Either way, same price. BrowPro comes with 2 applicators (4 applications), a disposable spooly brush, and Get Set! Setting Powder, and is available as part of the Custom Kits as well. Just add the BrowPro in your color and shape to your Custom Kit (Medium Brows in Light, Full Brows in Dark, Thin Brows in Brown, etc.), the same way you would choose an Instant Eye Shadow. Now you can create a Custom Kit with brows and eye makeup all in one, for the same price as always. It’s a great way to try BrowPro!
Need a tutorial? Watch the video on the website for application tips and tricks.
And now, the Winner’s Circle. The lucky eVIP to win this week’s random drawing for a free 10-application Custom Kit is Jennifer Atchley of Clovis, New Mexico. She’ll be watching her mailbox to see what beautiful surprise we send her. As always, we encourage our Winners Circle members to post their experiences on our Facebook Fan Page once they’ve had time to play with their new makeup, so that all of you get the benefit of real feedback on the products. Not an eVIP? Sign up now on the website.
For those of you who celebrate it, have a safe and happy Easter and Passover. And to everyone, have a gorgeous week…